01
Sales Floor
Audit your CRM, fix lead routing, train your team, or roll out Auto Dealer Insight — whatever moves more ups to delivered.
Automotive Industry Practice
Every department.
More efficient. More profitable.
Fifty Five 11 is the partner dealerships and shops call to consult, implement, build custom, and add AI — across sales, service, parts, F&I, BDC, marketing and IT. We make the tools you already have work harder, roll out the ones you're missing, and build what nobody sells.
Franchise dealers Independent lots Service & body Group rooftops Compliance-first
Department by Department
We make every desk in the store more efficient.
We're not another CRM or DMS vendor — we're the partner who works alongside the tools you already have, implements what's missing, and builds custom when nothing off-the-shelf fits. Pick a department; here's how we plug in.
02
Service Drive
Optimize your existing DMS scheduling and MPI workflow, or build the dashboards and SMS automations your vendor never delivered.
03
Parts & Inventory
Connect the systems you already pay for — parts catalogs, suppliers, lot management — and add the reporting layer on top.
04
F&I Office
Tighten compliance, e-sign workflows and lender stack performance with the tools you have — or implement what's missing.
05
BDC & Marketing
We run the websites, paid media, reputation, AI chat and BDC tech — or train your team to run them better.
06
IT & Facility
Segmented WiFi, surveillance, access control, phones — the infrastructure layer most consultants won't touch.
Lead → Delivered
The pipeline your GM actually wants to see.
Every touchpoint tracked, every handoff logged, every customer accountable to a person.
1
Lead
Web, phone, walk-in, third-party
2
Engage
BDC + automated nurture
3
Appointment
Showroom or service drive
4
Desking
F&I, lender, e-contract
5
Delivered
Customer keys, reviews triggered
38%
Higher lead-to-appointment rate
< 2 min
First response on web leads
100%
Calls tracked & scored
How We Engage
Four ways we make your store better.
Most clients use all four. Some only need one. We meet you where you are.
01
Consult
Walk your store, audit the stack you already pay for, and show you what's leaking deals.
02
Implement
Roll out the right CRM, DMS add-on, website, phones, or ADI — and train every department.
03
Build Custom
When no off-the-shelf tool fits, we build the dashboard, automation, or app your store needs.
04
Add AI
Lead scoring, AI chat, voice agents, inventory pricing, customer follow-up — tuned for auto.
Featured Partner Product
Auto Dealer Insight.
Know the market. Capture the buyer.
ADI Capture combines competitive market intelligence, AI-driven lot positioning, and real-time lead capture in one platform — a tool we offer, implement, and train your team on.
- Competitive intelSee how every competing dealer prices the same VIN, in real time.
- AI lot positioningInventory pricing recommendations tuned by your market.
- Walk-in captureMobile lead capture from the lot — straight into the CRM.
- Manager dashboardTeam stats, pipeline, urgent follow-ups, dealership oversight.
Live alert
Park Place dropped 2 positions for "used trucks Dallas."
AI, Tuned for Automotive
AI that knows what an "up" is.
We specialize in AI for automotive — implementing, integrating, and custom-building agents that actually understand the dealership floor.
AI BDC & web chat
24/7 conversational agents that book appointments, qualify leads and hand off to your team.
AI voice agents
Inbound and outbound calling — service reminders, follow-up, missed-call recovery.
Inventory pricing AI
Market-aware repricing recommendations and lot positioning (via ADI or custom builds).
Deal scoring
Predict which leads close, which RO's upsell, and where your team is leaking gross.
Listing & content AI
Auto-generated vehicle descriptions, social posts and ad creative from your inventory feed.
Custom AI builds
When no SaaS fits, we build the agent, the dashboard, or the workflow your store needs.
Fixed Ops & Body
The back of the store, modernized.
Service Drive
From write-up to delivery, in one workflow
- Scheduling, RO, MPI and tech video
- Status SMS keeps customers off the phone
- Loaner & rental tracking with insurance integrations
Collision & Body
Insurance-ready documentation, every estimate
- Photo-rich estimates, parts and labor
- DRP carrier portals & estimate sync
- Production board with cycle-time reporting
The Full 5511 Stack for Automotive Operators
Networking is one piece. We also run the process, software, websites, marketing, hiring, and funding side of your business so growth doesn't outrun your operations.
CRM, DMS & Practice Systems
DMS, CRM, and F&I tools wired together so leads never fall through.
- DMS integration
- Lead-to-deal CRM
- F&I & desking workflow
Websites & Digital Presence
High-converting dealer sites with VDP, SRP, and trade-in tools.
- Inventory feeds (vAuto, HomeNet)
- Trade-in & credit apps
- Mobile-first VDP
Marketing & Lead Generation
Reputation, paid, and retargeting designed for dealership sales floors.
- Google & Meta ads
- Review generation
- Service-drive marketing
Process & Operations Management
Service-bay throughput, BDC scripts, and sales-process discipline.
- BDC playbooks
- Service workflow
- Manager scorecards
Technology Consulting & UniFi
Dealership-wide networking, cameras, and showroom WiFi.
- Lot & service cameras
- Guest & DMS networks
- VoIP for BDC
Business Strength System
Find the weak spots in sales, service, and management before they cost deals.
- Department assessments
- Leadership gap mapping
- 90-day action plans
Not sure where to start? We'll map your operation and recommend the right sequence.
Book a Strategy CallCompliance Built In
Audit-ready by default.
Dealerships live or die by their paper trail. Every workflow we build assumes an examiner is reading over your shoulder.
FTC Safeguards Rule
PCI-DSS payment handling
Manufacturer IT requirements
Identity Theft Prevention
Right-to-Repair documentation
Florida Lemon Law audit trail
Let's walk your store.
We'll audit your stack — CRM, DMS, website, network, phones, security — and show you exactly what's costing you deals and how to fix it.